Good for Samsung is Good for Korea: Image Restoration Strategies Used by Samsung After a Whistle-Blowing Corruption Scandal
Year: 2011
Type: article
Abstract: This study sought to examine the image restoration and renewal strategies a prestigious South Korean company (Samsung) employed in responding to the allegations of wrongdoing made by a whistler-blower.Review of official comments and documents found that the organization used defensive strategies (e.g., transcendence, denial, attack the accuser, bolstering) in order to protect its image.Among defensive strategies, the "transcendence" image restoration strategy was the most effective one and successfully made the South Korean public to believe that a few misconducts done by Samsung should be justified to protect the national economy from fierce global economic competitions.Even though crises can be used as a chance for image restoration and organization renewal, Samsung did not carry meaningful and observable actions that essentially renew or correct the problems.
Source: The Open Communication Journal
Author: Taejin Jung
Institution: State University of New York at Oswego
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2010653520