Work

Critical marketing in the classroom: possibilities and challenges

Year: 1999

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509910301205

Authors: Miriam Catterall, Pauline Maclaran, Lorna Stevens

Institutions: University of Ulster, De Montfort University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2010936998

FWCI:

Cites: 57

Cited by: 31

Related to: 10