Work

Children's understanding of television advertising: A grounded theory approach

Year: 2010

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20333

Authors: Andreas I. Andronikidis, Maria Lambrianidou

Institutions: University of Macedonia, University of London

Language: English

Topic: Child Development and Digital Technology

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011024550

FWCI: 24.05

Cites: 65

Cited by: 56

Related to: 10