Work

Building models for marketing decisions:

Year: 2000

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(00)00013-6

Authors: Roderick J Brodie, Peter J Danaher

Institution: University of Auckland

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011192836

FWCI: 6.017

Cites: 23

Cited by: 40

Related to: 10