Work

Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

Year: 2003

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.22.1.16.12844

Authors: Xavier Drèze, David R. Bell

Institutions: University of California, Los Angeles, University of Pennsylvania

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011508998

FWCI: 11.94

Cites: 32

Cited by: 104

Related to: 10