Work

Innovativeness and new product success: insights from the cumulative evidence

Year: 2007

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-006-0014-0

Authors: David M. Szymanski, Michael W. Kroff, Lisa C. Troy

Institutions: Texas A&M University, Montana State University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011533915

FWCI: 23.68

Cites: 83

Cited by: 318

Related to: 10