Work

The Use of the Survey in Industrial Market Research

Year: 1987

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1987.9964025

Author: Susan Hart

Institution: University of Strathclyde

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011714394

FWCI: 8.653

Cites: 34

Cited by: 95

Related to: 10