Work

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

Year: 2006

Type: book-review

Source: Perspectives on Politics

DOI: 10.1017/s1537592706400475

Author: David O. Sears

Institution: University of California, Los Angeles

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011845893

Cites:

Cited by: 428

Related to: 10