Year: 2011
Type: article
Study design: Clinical Trial
Abstract: Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static‐group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image. Copyright © 2010 John Wiley & Sons, Ltd.
DOI: 10.1002/jtr.827
Authors: Chul Jeong, Stephen Holland, Soo H. Jun, Heather Gibson
Institutions: Hanyang University, University of Florida, Bournemouth University
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2011887970