Work

The expanding role of intangible assets of the brand

Year: 2008

Type: article

Source: Management Decision

DOI: 10.1108/00251740810882699

Authors: Suraksha Gupta, Susan Grant, T.C. Melewar

Institution: Brunel University of London

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011917851

FWCI: 5.149

Cites: 100

Cited by: 48

Related to: 10