Work

Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses

Year: 2008

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475307312279

Authors: Lisa D. Spiller, Carol Scovotti

Institutions: Christopher Newport University, University of Wisconsin–Whitewater

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2011985402

FWCI: 6.141

Cites: 48

Cited by: 30

Related to: 10