Work

Review of the theoretical underpinnings of loyalty programs

Year: 2011

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2011.02.007

Authors: Conor M. Henderson, Joshua T. Beck, Robert W. Palmatier

Institution: University of Washington

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011992163

FWCI: 19.42

Cites: 139

Cited by: 274

Related to: 10