Work

Export to Win: A Useful International Marketing Simulation

Year: 1992

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/027347539201400308

Authors: Daniel D. Butler, Paul Herbig

Institutions: Auburn University, Jacksonville State University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2012191925

FWCI: 0.992

Cites: 8

Cited by: 10

Related to: 10