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Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations

Year: 2012

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2012.01.001

Authors: Marios Theodosiou, John Kehagias, Evangelia Katsikea

Institutions: University of Cyprus, Hellenic Open University, Athens University of Economics and Business

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012233139

FWCI: 47.57

Cites: 90

Cited by: 285

Related to: 10