Work

Affect, Framing, and Persuasion

Year: 2003

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.40.1.54.19133

Authors: Punam Anand Keller, Isaac M. Lipkus, Barbara K. Rimer

Institutions: Dartmouth College, Duke Medical Center, National Cancer Institute

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012234420

FWCI: 2.169

Cites: 48

Cited by: 170

Related to: 10