Work

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Year: 1998

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070398264001

Authors: R. A. Kerin, R. Sethuraman

Institution: Southern Methodist University

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012323557

FWCI: 6.009

Cites: 23

Cited by: 264

Related to: 10