Work

The unique predictive ability of sex‐role identity in explaining women's response to advertising

Year: 1994

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220110504

Author: Lynn J. Jaffe

Institution: Northeastern University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2012336100

FWCI: 1.994

Cites: 27

Cited by: 30

Related to: 10