Work

Business Marketing in Master's Programs: A Part of the Fabric

Year: 2007

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1300/j033v14n01_04

Authors: Donald W. Barclay, Terry H. Deutscher, Mark H. Vandenbosch

Institutions: Magna International (Germany), Western University, Ivey Business School

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012347631

FWCI: 1.278

Cites: 27

Cited by: 5

Related to: 10