Work

In search of marketing equilibrium: Relationship marketing versus hypercompetition

Year: 1997

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1997.9964483

Author: Evert Gummesson

Institution: Stockholm University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012518912

FWCI: 4.704

Cites: 9

Cited by: 49

Related to: 10