Work

Contemporary Female Perspectives of Female Role Portrayals in Advertising

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1996.10505042

Authors: John B. Ford, Michael S. Latour

Institutions: Old Dominion University, Auburn University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2012679110

FWCI: 4.664

Cites: 61

Cited by: 42

Related to: 10