Work

Managing and implementing simultaneous transaction and relationship marketing

Year: 2004

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320410567908

Authors: Susan Walsh, Audrey Gilmore, David Carson

Institutions: Dublin Institute of Technology, University of Ulster

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012823465

FWCI: 4.332

Cites: 43

Cited by: 61

Related to: 10