Work

Estimating conversion rate in display advertising from past erformance data

Year: 2012

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/2339530.2339651

Authors: Kuang-chih Lee, Burkay Orten, Ali Dasdan, Wentong Li

Language: English

Topic: Recommender Systems and Techniques

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2012905273

FWCI: 6.205

Cites: 51

Cited by: 203

Related to: 10