Work

Adopting an analytic hierarchy process to select Internet advertising networks

Year: 2003

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500310474993

Authors: Chin‐Tsai Lin, Pi‐Fang Hsu

Institution: Ming Chuan University

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013294067

FWCI: 0.991

Cites: 15

Cited by: 36

Related to: 10