Work

Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services

Year: 2010

Type: article

Study design: Observational Study

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2010.02.002

Authors: Otis Baskin, Joe Hahn, Samuel Seaman, Dan Reines

Institutions: Pepperdine University, Microsoft Research New York City (United States)

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013332838

FWCI: 8.799

Cites: 17

Cited by: 34

Related to: 10