Work

Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry

Year: 1993

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569310039723

Authors: Susan Hart, Adamantios Diamantopoulos

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013562886

FWCI: 3.515

Cites:

Cited by: 71

Related to: 10