Work

Perceived Characteristics and Abilities of an Effective Marketing Department Head

Year: 2003

Type: article

Abstract: This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head’s effectiveness. Implications for faculty, department heads, and university administrators are addressed.

Source: Journal of Marketing Education

DOI: 10.1177/0273475302250567

Authors: Philip J. Trocchia, David M. Andrus

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W2013614657

FWCI:

Cites: 38

Cited by: 31

Related to: 10