Work

Switching barriers in consumer markets: an investigation of the financial services industry

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760110393001

Authors: Mark Colgate, Bodo Lang

Institution: University of Auckland

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013663887

FWCI: 10.78

Cites: 33

Cited by: 457

Related to: 10