Work

The marketing of services: an approach

Year: 1974

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000005082

Author: K.J. Blois

Institution: Loughborough University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013815693

FWCI: 2.264

Cites: 6

Cited by: 65

Related to: 10