Work

Branding universities in Asian markets

Year: 2003

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420310469797

Authors: Brendan J. Gray, Kim Shyan Fam, Violeta A. Llanes

Institution: University of Otago

Language: English

Topic: Higher Education Governance and Development

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2013991098

FWCI: 23.78

Cites: 7

Cited by: 238

Related to: 10