Work

Perceived Characteristics of E-cigarettes as an Innovation by Young Adults

Year: 2015

Type: article

Abstract: OBJECTIVES: We examined channels through which information about e-cigarettes has flowed, public perception of e-cigarettes as an innovation, and how these may influence use. METHODS: An online survey of US adults aged 18-24 years (N = 874) was used. Measures included information channels, perception of e-cigarettes as an innovation, and intention to use. RESULTS: Television ranked first for exposure to e-cigarette information. The most positive innovation attributes were observability and relative advantage. A structural model showed that information exposure and favorable perception as an innovation predicted use. CONCLUSIONS: The high degree of e-cigarette awareness combined with depiction of the devices as a favorable innovation may contribute to their wider adoption and may argue for regulation of e-cigarette advertising.

Source: Health Behavior and Policy Review

DOI: 10.14485/hbpr.2.2.7

Authors: Craig W. Trumbo, Raquel Harper

Institutions: Colorado State University, Massey University

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: green

Funder: National Institute on Drug Abuse