A conceptual model of brand‐building for B‐schools: an Indian perspective
Year: 2009
Type: article
Authors: P. Shahaida, H. Rajashekar, R. Nargundkar
Institutions: PES University, University of Mysore
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2014258538