Work

Mass customization for financial services: an empirical study of adoption and usage behavior

Year: 2015

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-04-2014-0115

Authors: Stefan Koch, Duygu Inanc

Institution: Boğaziçi University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014352090

FWCI: 0.756

Cites: 31

Cited by: 7

Related to: 10