Work

European legal developments in product safety and liability: The role of customer complaint management as a defensive marketing tool

Year: 1993

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(93)90002-g

Authors: Ko de Ruyter, Antoni Brack

Institution: University of Twente

Language: English

Topic: European and International Contract Law

Subfield: Law

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: bronze

OpenAlex ID: W2014370799

FWCI: 14.31

Cites: 35

Cited by: 26

Related to: 10