Work

Homo economicusand social marketing: questioning traditional models of behavior

Year: 2013

Type: article

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-11-2011-0080

Authors: Hamilton Coimbra Carvalho, José Afonso Mazzon

Institution: Universidade de São Paulo

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014376985

FWCI: 7.189

Cites: 73

Cited by: 33

Related to: 10