Work

Segmentation of Chinese adolescent girls using gender roles and ideal female images

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761211275027

Authors: Kara Chan, Yu Leung Ng

Institution: Hong Kong Baptist University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W2014485975

FWCI: 4.684

Cites: 24

Cited by: 11

Related to: 10