Work

“Is Your Man Stepping Out?” An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising

Year: 2015

Type: article

Abstract: Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted high-HIV-prevalence areas. In 30 days, Facebook ads generated 230 screening interviews: 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week, compared to seven per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices.

Source: Journal of the Association of Nurses in AIDS Care

DOI: 10.1016/j.jana.2015.01.004

Authors: Rachel Jones, Lorraine J. Lacroix, Kerry Nolte

Institutions: Northeastern University, University of New Hampshire

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

Funders: Healthcare Foundation of New Jersey, Northeastern University, Centers for Disease Control and Prevention, National Institute of Nursing Research