Work

Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative

Year: 2000

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.8.1.78.19559

Author: Carl Arthur Solberg

Institution: BI Norwegian Business School

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014678445

FWCI: 13.62

Cites: 38

Cited by: 112

Related to: 10