Work

Branding activities of a micro industrial services company

Year: 2013

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876041311309270

Authors: Jenny Sandbacka, Satu Nätti, Jaana Tähtinen

Institution: University of Oulu

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014757607

FWCI: 6.482

Cites: 125

Cited by: 24

Related to: 10