Work

Using Marketing Simulations for Teaching and Learning

Year: 2002

Type: article

Source: Active Learning in Higher Education

DOI: 10.1177/1469787402003002006

Author: David Tonks

Institution: Lancaster University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2014880736

FWCI:

Cites: 37

Cited by: 24

Related to: 10