W hy A re R oyalty R ates H igher in S ervice‐type F ranchises ?
Year: 1995
Type: article
Authors: Ram C. Rao, Shubashri Srinivasan
Institution: The University of Texas at Dallas
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2014949209
