Work

The role of market research in the development of discontinuous new products

Year: 2001

Type: article

Source: European Journal of Innovation Management

DOI: 10.1108/14601060110390585

Author: Paul Trott

Institution: University of Plymouth

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014973680

FWCI: 6.111

Cites: 28

Cited by: 104

Related to: 10