Work

Some dangerous axioms of relationship marketing

Year: 1998

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/096525498346612

Authors: Michael J. Saren, Nikolaos X. Tzokas

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015025359

FWCI: 2.542

Cites: 23

Cited by: 66

Related to: 10