Work

Appeals and strategies of negative political advertising

Year: 1988

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1080/08838158809386713

Authors: Brian L. Roddy, Gina M. Garramone

Institution: Michigan State University

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015098452

FWCI: 14.21

Cites: 16

Cited by: 134

Related to: 10