Work

Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate

Year: 2009

Type: article

Source: Continuum

DOI: 10.1080/10304310802710496

Authors: John Sinclair, Rowan Wilken

Institution: The University of Melbourne

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Procter and Gamble, University of Melbourne

OpenAlex ID: W2015147320

FWCI: 4.801

Cites: 23

Cited by: 30

Related to: 10