The Impact of IMC on Advertising and Public Relations Education
Year: 1998
Type: article
Study design: Observational Study
Authors: W. Glenn Griffin, Yorgo Pasadeos
Institution: University of Alabama
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
Funder: American Academy of Advertising
OpenAlex ID: W2015155198