Work

Corporate brands and identity: developing stronger theory and a call for shifting the debate

Year: 2012

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561211230214

Authors: Joep Cornelissen, Lars Thøger Christensen, Kendi Kinuthia

Institutions: Vrije Universiteit Amsterdam, University of Southern Denmark, University of Leeds

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015185778

FWCI: 21.9

Cites: 38

Cited by: 81

Related to: 10