Work

Global marketing of industrial products: Are interpersonal relationships always critical?

Year: 2006

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2005.07.006

Authors: Gopalkrishnan R. Iyer, Arun Sharma, Heiner Evanschitzky

Institutions: Florida Atlantic University, University of Miami, University of Münster

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015238525

FWCI: 5.733

Cites: 66

Cited by: 43

Related to: 10