Work

Market intelligence and NPD success: a study of technology intensive companies in Finland

Year: 2011

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501111153728

Authors: Matti Haverila, Nick Ashill

Institution: American University of Sharjah

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015255316

FWCI: 5.282

Cites: 83

Cited by: 39

Related to: 10