Work

Gender casting in television toy advertisements: Distributions, message content analysis, and evaluations

Year: 1993

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/s1057-7408(08)80019-8

Authors: D.W. Rajecki, Jill Ann Dame, Kelly Jo Creek, P.J. Barrickman, Catherine A. Reid, Drew C. Appleby

Institution: Indiana University – Purdue University Indianapolis

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2015330338

FWCI: 1.878

Cites: 34

Cited by: 19

Related to: 10