Work

Modeling Global Franchising in Emerging Markets: An Entry Mode Analysis

Year: 2009

Type: article

Source: Journal of East-West Business

DOI: 10.1080/10669860903435921

Author: Veronica Baena

Institution: Universidad Europea de Madrid

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2015365448

FWCI: 10.56

Cites: 37

Cited by: 28

Related to: 10